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Founded in Milan in 1978, Gianni Versace is one of the leading fashion design houses and a symbol of Italian luxury worldwide; designing, manufacturing, and distributing products bearing the distinctive Medusa head logo. With artistic director Donatella Versace steering the brand into the 21st century, Versace holds its heritage through powerful and fearless design. Versace's vision is not to be only a brand but to offer an experience of luxury lifestyle, exhibited through the opening of the first Palazzo Versace in 2000 and the Palazzo Versace Dubai in 2015. Gianni Versace took the opportunity to address new global audiences through authentic and undeniable luxury experiences, being the first hotel project to be branded by a luxury goods company. Versace UAE stands proud as a recognized, affluent fashion house and designer within the Emirates cities. Boasting Versace stores in its hotspots for tourists and ex-pats alike, including the infamous Dubai Mall, wearing the Medusa head represents abundance and expression of yourself and your lifestyle.