A creative pragmatist and designer, Amy Smilovic is the brains behind the success of Tibi. By combining her clear vision and bold spirit, Smilovic has put together a “Tibictionary” i.e., a dictionary of styling terms and acronyms that will make dressing much easier. Her team of stylists along with herself regularly post educating styling content on Instagram to help customers find their true style. But it does not stop there, she also answers DMs personally to further encourage you to make the right shopping decisions. Fuelled by her knowledge of her clientele, Amy’s designs champion personal expression without giving up on functionality. Our UAE edit features some of her HTH (have to have) and WOFs (without fail) pieces such as an embellished blazer, cotton shirt and a wrap skirt.
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