Living Proof

Every time you use Living Proof’s hair care products, know that you are giving your locks the best of scientifically-tested and created solutions. Born at MIT among the scientists and disruptors, the brand’s mission is to create high-performing products to solve the toughest hair challenges. Living Proof’s expansive research and development team works with renowned hairstyles to create one-of-a-kind, game changing formulas. The Perfect Hair Day Advanced Clean Dry Shampoo is a breakthrough product that cleans and cares for your hair like a rinse-out shampoo. Another much-loved product in our curated Dubai edit is the No Frizz Styling Cream which reduces frizzy hair up to 75% with the added benefits of enhanced shine, manageability and softness. Explore the brand below and shop formulas that target your hair and scalp needs.